Web Collaboration Opportunity MOFAS recently partnered with ArcStone to develop a new website featuring a Virtual Family Center, showing willingness to collaborate with specialized agencies on digital platforms. This presents opportunities for ongoing website maintenance, UX improvements, accessibility, hosting, and security services.

Engagement and Email The organization uses SendGrid for email and Yoast SEO, indicating emphasis on email marketing and search visibility. Potential sales angles include scalable donor communications, automated campaigns, SEO-driven content services, and analytics to improve engagement and fundraising outcomes.

Education Outreach Growth MOFAS partners with social services for adoption education, suggesting a market for educational content production, webinar services, and online trainings to support professionals and families. Offer program marketing, course development, and digital resource libraries.

Nonprofit Outsourcing Advantage With a small team size and external partnerships for digital needs, MOFAS may prefer cost-effective, bundled nonprofit marketing and IT services. Propose affordable retainer plans covering website, email, content, and analytics tailored to nonprofits.

Data Driven Growth Existing tech stack includes analytics tools like Crazy Egg and Sumo, enabling data-driven optimization. Provide conversion rate optimization, heatmap analysis, funnel monitoring, and performance reporting to maximize digital outreach and the impact of virtual services.