Niche Market Focus MoCo Floors & More specializes in environmentally responsible and made-in-the-USA flooring and countertop products, appealing to eco-conscious consumers and customers seeking quality American-made materials, which can be leveraged to target sustainable building projects.

Local Presence Based in New Buffalo, Michigan, and operating with a small team, the company has localized market access, creating opportunities for regional expansion and personalized service offerings to nearby residential and commercial clients.

Comprehensive Product Range Offering a wide array of flooring types and countertop materials, MoCo can cross-sell complementary products and upgrade services to existing clients, enhancing transaction size and customer loyalty.

Family-Owned Advantage As a family-owned business committed to superior client service and fair pricing, MoCo can position itself as a trusted local partner, appealing to customers who prefer supporting small and family-operated enterprises.

Growth Potential With a revenue range between one and ten million dollars and a strategic focus on quality and customer satisfaction, there is significant opportunity to expand market share by targeting residential remodeling projects and commercial renovations in the region.