Made in USA Opportunity to target customers seeking locally manufactured and environmentally responsible flooring and countertop options, emphasizing quality, US-sourced materials, and reduced freight impacts.

Small business Leverage personalised service and installation capabilities as a differentiator for homeowners and small commercial projects, highlighting tailored recommendations and hands-on project management.

End-to-end offerings Cross-sell adjacent product lines such as granite, Corian, Cambria countertops, and Hunter Douglas blinds to streamline renovation services and increase ticket size for both residential and small business customers.

Local market focus Capitalize on local presence in New Buffalo, Michigan with targeted community outreach, partnerships with local builders/remodelers, and region-specific promotions to win nearby residential and small commercial projects.

Digital readiness Enhance online engagement leveraging current tech stack and visuals to drive inquiries, consultations, and estimates; consider content highlighting sustainability credentials and Made in USA products for higher lead quality.