Expanding product line Modern Fertility has recently launched new products like the Luteinizing Hormone Test, providing an opportunity to upsell to existing customers and attract new ones interested in comprehensive fertility solutions.

Strategic partnerships By partnering with elite athletes and women's health advocates for campaigns like #RefuseTheMystery, Modern Fertility can leverage these relationships to reach wider audiences and potentially collaborate on co-branded products or events.

Acquisition by Rock Health, Inc. Given the acquisition by Rock Health, Inc. for $225M, there could be opportunities to tap into Rock Health's resources, network, and customer base to drive sales growth and expand market reach.

Interactive guides and tools With offerings like the interactive pregnancy calendar and fertility tracking app, Modern Fertility can create premium packages or subscription services offering personalized guidance and support, opening up new revenue streams.

Targeted digital marketing Utilizing digital channels and platforms frequented by individuals interested in reproductive health, Modern Fertility can tailor its marketing campaigns to target specific demographics, increasing lead generation and conversion rates.