Niche Market Target RV buyers in Roswell and surrounding New Mexico markets by leveraging a small team footprint to offer personalized, high-touch RV consultations and tours of top models highlighted by Modern Trailer Sales.

Midmarket Growth Capitalize on a revenue range of 1M-10M by expanding online inventory visibility and financing options to attract mid-market buyers from larger dealers, potentially capturing share from bigger competitors.

Digital Engagement Enhance digital funnel using existing tech stack (Open Graph, Facebook, reCAPTCHA) to run targeted social ads, retargeting, and CRM integration with Chargebee to streamline post-sale financing and service plans.

Strategic Partnerships Develop partnerships with regional service networks and accessory vendors to upsell bundles (bunkhouse RVs, upgraded interiors) and offer bundled maintenance and warranty plans as differentiators.

Competitive Positioning Position as a local specialist with curated top RV picks by family-friendly bunkhouse models, leveraging a recent press highlight of top RVs to drive in-store foot traffic and online inquiries from value-conscious buyers.