Diversified EPC Mohrfeld Electric operates across solar, residential, commercial, industrial, and low voltage sectors with a 24 hour service department, indicating multiple entry points for cross-selling electrical and maintenance solutions to both new and existing customers.

Midmarket Focus With 11-50 employees and annual revenue between 10M and 25M, Mohrfeld Electric sits in the mid-market, presenting opportunities for scalable project partnerships, ongoing maintenance contracts, and recurring revenue through service agreements.

Regional Expansion Based in Southeast Iowa, the company’s regional footprint suggests potential for local utility alignments, state incentive programs for solar and energy efficiency projects, and partnerships with nearby developers and municipalities.

Digital Presence Utilizes Squarespace and Google Workspace, signaling a modern but lean tech stack; opportunities exist to introduce CRM, project management, and lead-gen automation to improve sales cycles and cross-team collaboration.

Competitive Benchmark Market peers show large-scale contractors with strong diversified portfolios; position Mohrfeld as a reliable regional contractor capable of collaborative ventures, subcontracting, and bundling services with larger firms on bigger solar and industrial projects.