Targeted markets Small-scale production and live event clients present a high-potential, lower-risk sales segment for Monkey Wrench given the company’s focus on theatres, schools, churches, and production houses, enabling upsell of full service lighting, audio, AV, rental gear, and repair services.

Comprehensive offerings Position Monkey Wrench as a one-stop shop for equipment, rental gear, and repair services to simplify procurement for clients, leveraging the extensive vendor network to secure best prices and improve project margins.

Repair concierge Capitalize on the repair specialty to win service contracts and emergency support deals with theaters and venues, emphasizing fast response, factory-certified technicians, and hassle-free warranties to differentiate from competitors.

Asset modernization Offer bundled upgrades and maintenance plans for lighting and AV systems, targeting clients with aging gear from brands such as Vari*Lite, High End Systems, and Martin to increase recurring revenue through service and refresh cycles.

Digital presence leverage Utilize current tech stack and client channels (Squarespace site, Google Analytics, Facebook Pixel, Tawk.to) to run targeted campaigns for event seasons, rentals, and repairs, while collecting data to refine ICPs and outreach.