Mid-market Orthodontics Target a mid-sized orthodontic practice in northern NJ with 11-50 employees and revenue in the 1M-10M range. Position offerings around scalable marketing, patient acquisition optimization, and efficient practice management tools tailored for family-oriented orthodontists.

Digital Presence Leverage their existing tech stack (WordPress, Shopify, AWS, Google Fonts) to propose integrated marketing and patient experience solutions, such as website optimization, online scheduling, teleorthodontics readiness, and secure data workflows that fit their current platform ecosystem.

Growth Budget Fit With revenue in the 1M-10M band, offer value-driven, modular solutions (ERP, CRM, patient engagement) that scale with practice growth, emphasizing ROI and quick implementation to help accelerate patient volume for both children and adults.

Competitive Position Position as a complementary partner to larger players like SmileDirectClub and ClearCorrect by offering personalized in-office experience enhancements, training for staff, and local marketing programs that emphasize community trust and longstanding patient relationships.

Market Expansion Explore opportunities in family-centered marketing, adult orthodontics campaigns, and aftercare programs to broaden patient demographics, while highlighting Dr. Rubino’s board-certified credentials and warm, patient-focused service as differentiators.