Monticello Media

Broadcast Media Production and DistributionVirginia, United States11-50 Employees

Monticello Media is a Charlottesville, Virginia-based broadcast media company that operates multiple radio stations in Charlottesville and Blacksburg, along with a digital arm offering related online assets. The firm focuses on serving local listeners and area businesses, aiming to tailor its station lineup to reflect community interests and to connect advertisers with desirable regional consumers. As a privately held company, it concentrates on serving its local markets rather than external investor pressures, and it runs five Charlottesville stations and five in Blacksburg, complemented by MM Online for targeted digital advertising and in-house creative services. The company’s portfolio includes a mix of music, news, talk, and specialty formats, designed to align with local listener preferences and to provide digital targeting and retargeting capabilities for advertisers. A notable recent development is leadership expansion in Charlottesville, with Ralph Salierno appointed as vice president and general manager to oversee the five Charlottesville stations.

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