Local Market Focus Monticello Media concentrates on Charlottesville and Blacksburg with a portfolio of five radio stations in each market plus digital assets, presenting a unified opportunity to sell cross-channel advertising packages tailored to regional businesses seeking local reach.

Cross-Channel Offerings The company combines traditional radio with digital products via MM Online, including targeting, retargeting, geo-fencing, OTT/CTV, and native programmatic, enabling bundled deals that mix on-air campaigns with measurable digital activation.

Targeted Capabilities Advanced targeting tools such as category and keyword contextual targeting, geo-fencing, event retargeting, CRM targeting, and dynamic creatives provide prospects with data-driven advertising solutions and attribution-ready campaigns.

Growth Appetite With revenue in the mid six figures to low seven figures range and a private ownership structure, Monticello Media may be open to strategic partnerships, sponsorships, or portfolio acquisitions to scale regional footprint or digital capabilities.

Leadership & Stability Experienced leadership presence (notably a VP/GM appointment) and a focus on community-oriented station programming position the company as a dependable local partner for long-term advertising relationships and collaborative marketing ventures.