S.T.E.M. Niche Target schools, STEM clubs, and parents seeking high quality, USA-made STEM toys. Offer in-store demos, workshops, and the Play MOORE Studio as experiential merchandising to drive group sales and event bookings.

Localization Advantage Leverage the Wheaton historic downtown location to partner with nearby hotels, tourist attractions, and community events for cross-promotions and weekend family packages to boost foot traffic and impulse purchases.

Family Experiences Promote birthday parties, camps, and parent night out services as recurring revenue streams. Upsell exclusive STEM-themed birthday packages and workshop subscriptions to increase average order value.

Digital Enablement Use the current tech stack to build targeted campaigns, loyalty programs, and seamless online-to-offline purchasing. Highlight real-time workshop slots and camps to drive online registrations and local reservations.

Growth Opportunites Position MOORE Toys & Gadgets as a community hub for STEM advocacy and educational events. Explore partnerships with regional retailers or e-commerce marketplaces to extend reach while maintaining a boutique, USA-made focus.