Customer Service Focus Mor-Value Parts emphasizes providing unmatched, hassle-free service for industrial equipment parts, indicating a strong commitment to customer satisfaction. This focus suggests opportunities to introduce complementary services or products that enhance their customer experience.

Industry Niche Specializing in replacement parts for industrial sweepers, scrubbers, and personnel carriers positions Mor-Value as a key supplier within the industrial maintenance segment, presenting potential upsell or cross-sell opportunities for related equipment and accessories.

Regional Presence Based in Grand Rapids, Michigan, with a medium-sized team of up to 50 employees, Mor-Value’s localized operations provide tailored service opportunities and partnerships with nearby industrial companies or service providers.

Growth Revenue With revenue ranging between 25 to 50 million dollars, Mor-Value exhibits solid financial capacity, making it a viable target for expanded product offerings, volume discounts, or strategic alliances to maximize market share.

Technology Adoption Utilizing a mix of e-commerce tools such as Magento and Google Maps, along with standard web security measures, suggests openness to digital engagement strategies, opening avenues for targeted marketing campaigns and online sales growth.