Boutique Luxury Leverage the Morgantown Marriott at Waterfront Place as a premium hospitality partner in the Morgantown and Wharf District to cross-sell upscale dining, spa, and event services to corporate guests, wedding planning, and university visitors.

Tech-forward Ops Highlight their tech stack and digital presence to offer integrated solutions for guest experiences, such as CRM-driven promotions, Experience Cloud deployments, or property management enhancements that align with Marriott’s modernization and wellness initiatives.

Wellness Momentum Capitalize on Marriott’s wellness initiatives and Fitwel partnerships to propose wellness-focused programs, healthier catering options, and event spaces that emphasize healthy living for conferences, retreats, and faculty recruiting visits.

Local Footprint Position the property as a hub for university-related visits, tourism to the Monongahela River and Rail-Trails, and local business events, offering targeted packages for WVU alumni, visiting professors, and regional firms.

Growth Readiness With a mid-market revenue profile and an expanding luxury portfolio, present scalable B2B services such as corporate group sales, event planning, and in-house dining partnerships to capture recurring revenue from meetings, incentives, and special events.