Boutique Luxury Target the Morgantown Marriott at Waterfront Place for premium corporate stays, conferences, and alumni events given its boutique luxury positioning and riverfront Wharf District location near West Virginia University.

Waterfront Access Position offerings around riverfront experiences and local amenities to upsell experiences for business travelers, such as venue spaces, private dining at Bourbon Prime, and proximity to university and rail-trails.

Tech Enablement Leverage existing tech stack and digital channels (Optimizely, Google Workspace, LinkedIn insights) to run targeted campaigns for revenue-generating services like meetings, events, and loyalty programs with Marriott Bonvoy.

Growth Fit Explore partnerships or cross-sell with nearby luxury and lifestyle brands or venues highlighted by the Marriott network, aligning with regional expansion signals and similar-market peers to drive occupancy and group bookings.

Midmarket Focus Focus on mid-market corporate travelers and university-affiliated groups given size and location, offering flexible event packages, seasonal promotions, and loyalty incentives to convert RFPs into confirmed bookings.