Racing Channel Growth Capitalize on the racing and performance focus by targeting engine builders, performance shops, and race teams with the latest big-block and LS components such as dry-sump pans, wet-sump pumps, and billet oil catch cans, and promote bundled kits that cross-sell with Competition Engineering and Moroso Wire Technologies.

Integrated Product Bundles Offer integrated product bundles that combine Moroso oil pans, billet catch cans, and related hardware with Competition Engineering components and ignition wire solutions, and pursue preferred distributor programs to deepen channel partnerships and simplify installs for high-performance shops.

Digital Sales Enablement Enhance digital sales by leveraging the current tech stack to build an up-to-date online catalog and dealer portal, enable rapid quoting, and run targeted campaigns around PRI and car shows to capture builder leads and convert them into purchases.

Strategic Partnerships Leverage Moroso's brand portfolio and event sponsorships to secure co-branded partnerships, reseller arrangements, and collaborative product development with performance shops and race teams that value reliability and maintenance friendly innovations.

Event Driven Leads Turn events into pipelines by delivering exclusive product launches at PRI and car shows, offering technical demonstrations, and capturing attendee data to drive post-event outreach for oil pans, dry-sump kits, and billet catch cans.