Market Leadership Morrow is a key player in the North American lifting equipment market, owning the largest fleet of tower cranes and construction hoists, presenting numerous opportunities to upgrade or expand existing equipment fleets with the latest technologies and rental options.

Technology Adoption With a focus on applying new technologies to improve responsiveness and service quality, Morrow is positioned to benefit from innovative equipment solutions and smart lifting technologies, ideal for clients seeking modern, efficient lifting solutions.

Regional Focus Located in Salem, Oregon, and serving a significant US construction market, Morrow can target regional contractors and construction firms looking for reliable equipment rentals, sales, and training services in the Pacific Northwest and beyond.

Customer Engagement Morrow's comprehensive service offerings, including rentals, sales, and training, provide opportunities to develop long-term partnerships with construction companies aiming to optimize operational safety and productivity.

Growth Potential With revenue estimated between $100M and $250M and a sizable employee base, Morrow presents prospects to introduce new lifting technology solutions, maintenance services, or aftermarket parts to existing clients to enhance revenue streams.