Geographic expansion Sarens is actively expanding in Africa with a new Pinetown, South Africa office and maintains a global footprint across 60 countries. Sales opportunities exist in regional heavy lift, transport, and rigging services, as well as local aftercare and maintenance contracts for newly opened branches.

Engineering capacity With state-of-the-art design tools and one of the world’s largest inventories of cranes, transporters, and specialty rigging equipment, Sarens positions itself to win projects requiring complex engineered lifts, tunnel work, bridge construction, and large-scale precast installations.

Key client wins Recent contract awards and new clients, including Infinity Logistics in Vietnam and recognition for high‑value rigging projects in Luxembourg, indicate a strong upsell and cross-sell opportunity across geographies and industries such as energy, infrastructure, and construction.

Strategic partnerships The company’s participation in major industry events like BAUMA and its collaboration with global logistics and energy firms suggest opportunities to pursue integrated service offerings, long-term frame agreements, and bundled solutions combining heavy lift, transport, and project management.

Technology enabled Adoption of Microsoft Power Automate, SAP, Azure and other enterprise tools points to a mature digital backbone suitable for delivering streamlined project execution, real-time asset tracking, and standardized proposals—facilitating faster procurement cycles and scalable service delivery.