Expanding Product Portfolio Moschino continues to innovate with new product launches like Toy Boy 2 and Toy 2 Pearl perfumes, presenting opportunities to upsell complementary accessories, fragrances, and limited-edition collections to existing customers seeking exclusive items.

Leveraging Brand Collaborations The partnership with AI-powered platform YOOBIC indicates a focus on enhancing customer engagement and employee training, which could be expanded into collaborations with high-tech brands or digital retail solutions to attract tech-savvy luxury consumers.

New Creative Leadership With the recent appointment of a new Creative Director, Adrian Appiolaza, there is potential to develop new marketing campaigns, flagship collections, and personalized shopping experiences that capitalize on fresh artistic visions to attract discerning fashion buyers.

Market Adaptation Despite sales challenges in 2024, Moschino's strategic asset sales and focus on innovative collections position the brand for targeted marketing efforts in niche luxury segments, offering opportunities for tailored B2B sales and exclusive retail partnerships.

Digital Engagement Moschino's robust web technology stack and recent launch activities suggest a strong online presence, creating avenues for digital marketing, subscription services, and online exclusive product drops to deepen customer relationships and boost sales.