Growth through expansion Motawi Tileworks has recently diversified its product line with a new line of tiles launched in 2026 and ongoing collections such as Custom Commemorative Tile Collection and Jewelry Shop Window, signaling opportunities to upsell into architectural and branding projects for retailers, galleries, and hospitality clients.

Boutique to broad With distribution across 30 upscale showrooms and 400+ galleries, gift stores, and museum shops, there is room to expand within existing channels and target museum gift shops, design studios, and high-end hospitality vendors looking for premium, American-made tiles.

Artisan-led value The hand-crafted, studio-based production and emphasis on rich glazes and American design positions Motawi as a premium supplier for art-forward interiors, enabling collaboration on limited-run collections, installations, and bespoke projects for luxury hotels and cultural spaces.

Digital readiness A tech stack including Shopify, QuickBooks, iCIMS, and Mailchimp suggests e-commerce and customer relationship capabilities that can be leveraged to run targeted campaigns for designer partnerships, project-based sales, and wholesale accounts.

Community & fundraising Past fundraising initiatives (Sunflowers for Ukraine) show engagement with social causes; this could be tied to co-branded campaigns with cultural institutions, galleries, or nonprofits to drive collaborative tile projects and expand market reach.