Insights

National Retail Potential MIL Kimchi already has national distribution in natural retailers like Whole Foods, The Fresh Market, and Wegmans, plus recent launches with Sprouts nationwide. This indicates ready-made routes to scale through broader mass-market and natural grocery channels.

Premium Fermentation Advantage As a category pioneer with authentic small-batch kimchi and a first full line of kimchi flavors including vegan options, MIL can exploit premium shelf space and justify higher AOV with story-driven products and specialty retailers seeking authentic fermentation trends.

Cross-Category Partnerships Existing collaborations with Gotham Greens and multi-product lines like Gochujang and Liquid Kimchi open doors for co-marketing, recipe integrations, and bundled promos with fresh produce, sauces, and ready-to-eat meal kits.

Digital and Loyalty Upsell Mil has a digital footprint with active social presence and digital payments ecosystem (Apple Pay, PayPal, Venmo) plus email marketing via Mailchimp. There is opportunity to grow e-commerce B2C sales, loyalty programs, and targeted runs around new flavors or cookbook tie-ins.

Growth and Investment Readiness Revenue range shows a healthy SME trajectory (1M-10M) with scalable product lines (shelf-stable gochujang, Liquid Kimchi, spices). Potential buyers or investors may seek expansion into additional SKUs, national distribution, and retail exclusives or co-branded products.

Similar companies to Mother-in-Law's

Mother-in-Law's Tech Stack

Mother-in-Law's uses 8 technology products and services including Google Ads, Mailchimp, Microsoft 365, and more. Explore Mother-in-Law's's tech stack below.

Mother-in-Law's's Email Address Formats

Mother-in-Law's uses at least 2 email formats:
Mother-in-Law's Email FormatsExamplePercentage
First@milkimchi.comJohn@milkimchi.com
75%
Last@milkimchi.comDoe@milkimchi.com
25%

Frequently Asked Questions

What is Mother-in-Law's's official website and social media links?

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Mother-in-Law's's official website is milkimchi.com and has social profiles on LinkedIn.

How much revenue does Mother-in-Law's generate?

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As of September 2026, Mother-in-Law's's annual revenue is estimated to be $1M - $10M.

What is Mother-in-Law's's SIC code and NAICS code?

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Mother-in-Law's's SIC code is 4899 - Communications Services, Not Elsewhere Classified and NAICS code is 722 - Food Services and Drinking Places.

How many employees does Mother-in-Law's have currently?

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As of September 2026, Mother-in-Law's has approximately 11 employees across 2 continents, including North America and Europe. Key team members include Head Of Marketing: J. Z. and Founder & Ceo And Cookbook Author: L. C. Explore Mother-in-Law's's employee directory with LeadIQ.

What industry does Mother-in-Law's belong to?

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Mother-in-Law's operates in the Food and Beverage Services industry.

What technology does Mother-in-Law's use?

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Mother-in-Law's's tech stack includes Google Ads, Mailchimp, Microsoft 365, Azure Active Directory, Apple Pay, PayPal, Venmo and Piwik PRO Core.

What is Mother-in-Law's's email format?

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Mother-in-Law's's email format typically follows the pattern of First@milkimchi.com. Find more Mother-in-Law's email formats with LeadIQ.

When was Mother-in-Law's founded?

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Mother-in-Law's was founded in 2009.
Mother-in-Law's logo

Mother-in-Law's

Food and Beverage ServicesNew York, United States11-50 Employees

Mother-in-Law’s is a Brooklyn-based food and beverage company that specializes in refrigerated kimchi and other fermented products, presenting a portfolio that includes traditional and vegan kimchi varieties as well as related items such as shelf-stable gochujang and liquid kimchi. Founded in 2009 by Lauryn Chun, the brand aims to offer small-batch, hand-crafted products rooted in an authentic family recipe from a California restaurant, and it has pursued national distribution in natural retailers and beyond. Its products target consumers seeking premium, authentic fermented foods with a focus on clean ingredients, including gochujang made without corn syrup or MSG. The company positions itself within the growing fermented foods market and has earned notable media attention, with broader visibility through partnerships and product launches, such as the introduction of MUL Kimchi and collaborations with other brands. Based in Brooklyn, New York, Mother-in-Law’s serves a consumer segment that values premium, artisanal fermented foods and seeks convenient, ready-to-consume or easy-to-use product formats.

Section iconCompany Overview

SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
722 - Food Services and Drinking Places
Founded
2009
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    Mother-in-Law's's revenue is estimated to be in the range of $1M - $10M

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