Strategic Partnerships MotionSource recently expanded its distribution network by partnering with Maple Systems, signaling openness to new automation and control solutions and creating a cross-sell opportunity for industrial automation components alongside lubrication and hydraulics.

Automation Synergies The company positions itself as a one-stop shop for engineered lubrication systems, hydraulic power units, and dust stop systems for rubber mixing, suggesting selling Maple Systems controls, sensors, and HMI/SCADA solutions to complement their systems.

Midmarket Focus With a revenue range of 10 to 25 million and a lean employee base, MotionSource targets mid-sized manufacturers in need of turnkey lubrication and hydraulic systems, presenting a clear entry point for scalable automation and maintenance services.

Service & Training Their value proposition includes on-site installation, service, and training, which creates cross-sell possibilities for extended warranties, remote monitoring, and maintenance contracts in collaboration with equipment and software vendors.

Brand & Product Scope A broad catalog featuring brands like Graco, Baldor, And Parker, combined with a complete systems approach, offers a platform to upsell modernization projects, high-efficiency pumps, and digital monitoring solutions to optimize performance.