Expanding Sponsorships Dorna Sports is actively restructuring its commercial team with new sponsorship leadership, indicating a focus on expanding its sponsorship portfolio which presents opportunities for brands seeking high-visibility partnerships within elite motorsports.

Strategic Partnerships Recent collaborations with Harley-Davidson and efforts to include new categories like King of the Baggers suggest opportunities for companies in motorcycle manufacturing, lifestyle, and automotive accessories to engage through sponsorships or branded experiences.

Digital Engagement With a sophisticated tech stack including Salesforce, cloud services, and multimedia platforms, Dorna leverages digital channels for fan engagement, creating potential touchpoints for digital advertising, content sponsorships, and tech product integrations.

Event Coverage Dorna's active participation in high-profile events such as MotoGP races and MotoE championships offers chances for sponsors and media partners to secure branding, broadcast rights, and targeted marketing opportunities aligned with key sporting moments.

Global Market Reach As the owner of the world's premier motorcycle racing series with a diverse international audience, Dorna presents a valuable platform for brands aiming to expand or reinforce their presence in the global sports and entertainment landscape.