Market Expansion Focus The Motorcycle Industry Council's ambitious Ride With Us initiative highlights opportunities to engage new riders, including potential collaborations with brands offering training, beginner gear, and riding accessories aimed at expanding the customer base.

Regulatory Advocacy MIC's active involvement in developing sound testing procedures and policy advocacy suggests openings to provide compliant aftermarket products, innovative sound management solutions, and eco-friendly technologies to manufacturers and dealers facing regulatory pressures.

EV and Infrastructure Growth The recent hiring of a Director of EV Policy indicates a strategic pivot toward electric motorcycle markets, presenting sales prospects in EV charging infrastructure, battery technology, and related accessories tailored for the powersports industry.

Industry Partnerships Collaborations with organizations like SAE International and powersport auctions create opportunities for technology providers, event organizers, and data analytics firms to engage with a network of industry stakeholders and support innovative product launches.

Educational and Coaching Platforms The acquisition of the US Motorcycle Coaching Association reveals potential in educational technology, training programs, and rider safety solutions aimed at both recreational and beginner riders, opening avenues for content providers and training device developers.