OEM Partnerships MSF is sponsored by major OEMs (BMW, Honda, Harley-Davidson, Kawasaki, KTM, Piaggio, Suzuki, Triumph, Yamaha) and collaborates with Can-Am. This creates recurring opportunities for co branded curricula, certified trainer programs, on site events, and dealer network training; propose offering white labeled safety modules, curriculum licenses, and integrated digital marketing support for OEM dealer networks.

Digital Learning MSF has launched an online eBike safety course in collaboration with PeopleForBikes, signaling a push toward online and micromobility education. Selling opportunities include additional online courses, LMS integration, content localization, analytics dashboards, and enterprise licensing for schools and dealer networks.

Government Engagement MSF engages in safety research and government relations and supports state training programs. Potential sales: policy compliant curriculum packages, data reporting tools for regulatory bodies, consulting on rider education standards, and partnerships to scale training in public sector programs.

Micromobility Focus Recent activity shows MSF expanding into micromobility safety and eBike course; participates in Electric Mountain Bike Summit; can target micromobility manufacturers, bike share operators, cities with safety programs; sales opportunities for safety training partnerships, rider education content, and event sponsorships.

Sponsorship Growth MSF is a nonprofit with significant industry sponsorships and recognition; has award winning campaigns; opportunities to provide fundraising and nonprofit marketing services, sponsorship program development, CRM, marketing automation, and data analytics to optimize sponsor engagement.