Curriculum Collaboration The MSF RETS is a research-based, comprehensive rider education system with ongoing professional development for certified instructors. This presents opportunities to offer curriculum development services, trainer workshops, and scalable licensing or customization of training materials for partner schools and state programs.

Public Safety Partnerships MSF actively engages in government relations, safety research, public awareness campaigns, and technical assistance to state licensing programs. Sales opportunities exist in policy advisory services, safety campaign sponsorships, data analytics support, and consulting for government-funded rider training initiatives.

Strategic Alliances Sponsorship from major OEMs (BMW, Harley-Davidson, Honda, etc.) and collaborations with brands like Can-Am indicate a strong ecosystem. Targetupsell include training program expansions, co-branded safety campaigns, and technology-enabled rider coaching platforms for OEMs and dealership networks.

Digital & eLearning MSF launched online eBike safety course and uses digital tools and platforms (WordPress-based tech stack, Mailgun, reCAPTCHA, and Elementor). There is potential to offer LMS integration, custom eLearning modules for motorized safety topics, and analytics dashboards for user engagement and outcomes.

Growth & Outreach Active participation in safety weeks, OHV initiatives, and events like Electric Mountain Bike Summit signals a growing market for off-road, micromobility, and electric vehicle safety. Sales angles include subscription-based risk education programs, event sponsorships, and white-label safety content for new mobility segments.