Motorcycle Safety Foundation Employee Directory
Professional Training and CoachingCalifornia, United States201-500 Employees
The Motorcycle Safety Foundation is a national not-for-profit based in Irvine, California, that develops the Rider Education and Training System, a research-informed curriculum for rider education and ongoing professional development for certified RiderCoaches and other trainers. Its work includes government relations, safety research, public awareness campaigns, and providing technical assistance to state training and licensing programs, embedding it in the broader motorcycle safety ecosystem. The organization is sponsored by major motorcycle manufacturers, reflecting its central role in the industry’s safety training infrastructure. Its primary beneficiaries are motorcyclists, RiderCoaches, and training programs that implement RETS and related safety initiatives, receiving standardized, evidence-based education and policy support. In 2026, MSF expanded its collaborations with BRP Inc. to launch Can-Am Ride Days offering hands-on riding experiences on closed courses led by certified instructors, and appointed LaCheryl E. Jones as Director of Curriculum and Training Strategy, signaling a focus on curriculum strategy and safety policy development.
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