Strategic partnerships Motorway's network of over 5,000 professional car dealers presents an opportunity for strategic partnerships with complementary businesses, such as automotive service providers or car insurance companies, to enhance their offerings and reach a wider customer base.

Product innovation The recent launch of personalisation features and a free Car Value Tracker demonstrates Motorway's commitment to innovation. Leveraging this momentum, sales professionals can approach dealers with these unique selling points to attract new clients and retain existing ones.

Expansion into new markets With a focus on technology-driven solutions, Motorway is well-positioned to expand internationally. Sales development representatives can explore opportunities to introduce Motorway's platform to new markets with high potential for used-car sales, such as emerging economies or regions with a growing appetite for online car transactions.

Key personnel leverage The appointment of key executives like Chief Product Officer Tanya Cordrey and Chief Financial Officer Liz Kistruck indicates a strong leadership team driving Motorway's growth. Leveraging the credibility and expertise of these executives in sales pitches can help build trust and credibility with potential clients.

Competitive analysis Analyzing competitors like Cazoo, cinch, and Carwow can provide valuable insights into market trends and customer preferences. Sales professionals can use this information to position Motorway's unique value proposition and tailor their sales strategies to capitalize on gaps in the market identified through competitive analysis.