Insights

Enterprise remarketing Motorway recently launched an enterprise remarketing service in the UK, opening a new supply channel of end-of-finance vehicles for dealer partners. This creates a direct sales opportunity to promote additional remarketing solutions and collaborations with larger dealer networks and fleet operators.

AI seller verify The company announced an AI-powered seller verification system to increase dealer confidence when buying stock. This presents a sales angle to offer complementary verification tools, risk management services, or enhanced data quality integrations for potential dealer clients.

Senior leadership shifts Recent leadership changes including a new chief commercial officer indicate a strategic growth phase and appetite for partnerships. This suggests favorable timing to engage in high-touch negotiations for preferred supplier status, co-marketing arrangements, or exclusive pilot programs.

Diverse partnerships Motorway has formed partnerships spanning mobilize finance, bereavement support via Empathy, and asset sales with Symco Training, signaling openness to ecosystem collaborations. This presents opportunities to propose bundled solutions, financing options, or support services that enhance dealer and seller experiences.

Scaling & tech backlog With a substantial funding runway and a tech-forward stack, Motorway is scaling operations and product development. This creates opportunities to offer integration partnerships (advertising tech, analytics dashboards, seller verification data), enterprise-grade solutions, and custom implementations for large dealer networks.

Similar companies to Motorway

Motorway Tech Stack

Motorway uses 8 technology products and services including Amazon Advertising, Criteo, Grafana, and more. Explore Motorway's tech stack below.

Media & News

Motorway's Email Address Formats

Motorway uses at least 4 email formats:
Motorway Email FormatsExamplePercentage
FLast@motorway.co.ukJDoe@motorway.co.uk
57%
First@motorway.co.ukJohn@motorway.co.uk
32%
First.Last@motorway.co.ukJohn.Doe@motorway.co.uk
8%
Last@motorway.co.ukDoe@motorway.co.uk
3%

Frequently Asked Questions

What is Motorway's official website and social media links?

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Motorway's official website is motorway.co.uk and has social profiles on LinkedIn and Crunchbase.

How much revenue does Motorway generate?

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As of August 2026, Motorway's annual revenue is estimated to be $25M - $50M.

What is Motorway's NAICS code?

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Motorway's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Motorway have currently?

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As of August 2026, Motorway has approximately 470 employees across 5 continents, including Europe, Asia and Africa. Key team members include Chief Marketing Officer: N. W., Chief Operating Officer: J. W. and Chief Product Officer: T. C. Explore Motorway's employee directory with LeadIQ.

What industry does Motorway belong to?

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Motorway operates in the Technology, Information and Internet industry.

What technology does Motorway use?

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Motorway's tech stack includes Amazon Advertising, Criteo, Grafana, GitHub, Figma, Microsoft Intune, Microsoft Active Directory and Datadog.

What is Motorway's email format?

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Motorway's email format typically follows the pattern of FLast@motorway.co.uk. Find more Motorway email formats with LeadIQ.

How much funding has Motorway raised to date?

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As of August 2026, Motorway has raised $324M in funding. The last funding round occurred on Dec 28, 2021 for $190M.

When was Motorway founded?

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Motorway was founded in 2017.
Motorway logo

Motorway

Technology, Information and InternetEngland, United Kingdom201-500 Employees

Motorway is a United Kingdom-based technology company in the technology, information, and internet sector, headquartered at 12-13 Motorway, London, England, W1T 3HE, United Kingdom. It operates a platform that connects private car sellers with over 7,500 verified dealers. Since its 2017 launch, Motorway has helped more than 500,000 people sell their cars and has supported thousands of dealers. The company employs between 201 and 500 people. Recent developments include the launch of an AI-powered seller verification system in February 2026, the introduction of an enterprise remarketing service in the UK in May 2026, and partnerships with Empathy Project Ltd and Mobilize Financial Services to expand remarketing capabilities. Motorway's technology stack includes Google Ads, Meta Ads Manager, Adobe Creative Cloud, Cloudflare, ISO/IEC 27001, Mautic, Priority Hints, and HTTP/3.

Section iconCompany Overview

NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2017
Employees
201-500

Section iconFunding & Financials

  • $324M

    Motorway has raised a total of $324M of funding over 7 rounds. Their latest funding round was raised on Dec 28, 2021 in the amount of $190M as a Series C.

  • $25M - $50M

    Motorway's revenue is estimated to be in the range of $25M - $50M

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