Local engagement Leverage Mount Desert Islander’s strong local reach on Mount Desert Island to offer targeted advertising and sponsored content to regional businesses, nonprofits, and tourism entities looking to reach residents and visitors.

Community partnerships Capitalize on the newspaper’s history of partnerships such as with Bartlett Tree Experts and local organizations by proposing co-branded initiatives, event coverage packages, and grant-supported projects that align with community interests.

Digital monetization Expand digital revenue through ad networks and native content on WordPress sites, leveraging Google AdSense, Taboola, and segmentation data to offer performance-based campaigns for local advertisers.

Expansion opportunities With recent expansion into podcasting via The Weekly and a growing multi-platform presence, present podcast advertising, sponsorship, and cross-media packages to brands aiming for deeper audience engagement.

Sustainability alignment Highlight alignment with local sustainability initiatives such as public EV charging and solar partnerships to offer environmentally responsible advertising campaigns and grant-funded storytelling programs for eco-conscious brands.