Growth Marketing With the appointment of a Vice President for Strategic Growth, Marketing and Communications and ongoing affiliation with St. Ambrose University, Mount Mercy is prioritizing enrollment growth and cross-campus branding, creating opportunities for enrollment marketing platforms, CRM systems, marketing automation, personalized campaigns, and digital advertising services.

Integration & Ops The integration with St. Ambrose University and leadership changes signal a need for streamlined IT, HR, procurement, and financial processes. This presents a chance to propose cloud-based ERP/SIS solutions, data integration, and managed services to support merged operations.

Healthcare Partnerships Active nursing programs and recent nursing pinning ceremonies indicate demand for healthcare training technology, simulation software, EHR/clinical workflow tools, and partnerships for clinical placements and continuing education for nurses.

Analytics Modernization The university uses analytics and marketing platforms such as Google Analytics and Adobe Experience Cloud. There is opportunity to provide advanced analytics consulting, tag management, data governance, website personalization, and marketing tech integration to boost student acquisition and engagement.

Alumni & Philanthropy Mount Mercy's Mercy mission aligns with donor engagement and community impact, offering opportunities for donor CRM, fundraising platforms, alumni engagement tools, and digital campaigns to support scholarships, program expansion, and outreach.