Integrated printing Leverage MP Integrated’s positioning as a provider that combines print, direct mail, and internet visibility to upsell bundled marketing services to small businesses seeking streamlined, multi-channel campaigns.

Online ordering emphasis Target clients with recurring print and direct mail needs by highlighting the secure, customizable online portal solution as a time-saving, cost-reducing ordering channel.

Digital visibility Promote opportunities to expand clients’ digital footprint using the company’s emphasis on internet visibility, including Google Ads tracking and Search Console integrations, to cross-sell digital marketing services.

SMB focus Position to win among small firms or startups given the small team size and competitive pricing seen in similar firms; offer scalable packages that grow with client needs as they scale.

Operational tech Highlight their tech stack and automation capabilities as a selling point to enterprises seeking efficient, secure print-on-demand workflows, potentially expanding into more robust go-to-market automation partnerships.