Automation Growth MPI is expanding its automation footprint with integrated robotic systems and pattern production services, presenting an opportunity to upsell higher automation levels, maintenance contracts, and modernization projects to customers seeking throughput gains and reduced cycle times.

Global Service With a Global Service Support offering that includes warranty coverage, remote diagnostics, on-site maintenance, and training, there is potential to cross-sell service agreements, remote monitoring subscriptions, and retrofit services to existing users of older wax-room equipment.

Performance Advantage MPI claims higher yields and productivity from its wax-room systems. This positions MPI to partner with foundries and casting customers pursuing efficiency improvements, offering performance audits, upgrade paths, and equipment modernization to capture latent demand.

Market Leadership As a worldwide leader with a large installed base (over 3,200 machines with high uptime), MPI can leverage case studies and reference selling to win new customers in regions with growing demand for automated wax-pattern production and downstream processing.

New Services The introduction of pattern production services creates a low‑barrier entry for customers to experience automation benefits. This offers a lead generation channel and an opportunity to bundle equipment with services, trials, and demonstration projects to accelerate adoption.