Audience Growth Target advertisers looking to reach affluent, educated readers in the Twin Cities, as Mpls.St.Paul Magazine has a stable monthly readership of over 60,000 and engages a responsive audience. Opportunities exist for premium local brands, hospitality, and lifestyle sectors seeking upscale visibility.

Content Partnerships Leverage editorial credibility in local culture, cuisine, and entrepreneurship to develop sponsored content, guides, and top doctors/medical roundups that align with advertisers in healthcare, food, and professional services seeking authority build.

Regional Influence Capitalize on the magazine’s role as a connected voice across Minnesota and its coverage of immigrant communities, makers, and regional identity to offer targeted geographic and demographic campaigns for local businesses expanding beyond Minneapolis–Saint Paul.

Events and Experiential Explore partnerships around events, launches, and experiences tied to the magazine’s expertise—top doctors lists, restaurant activations, and cultural programming—to create co-branded experiences that generate engagement and leads.

Digital Ecosystem Utilize the existing tech stack and digital presence (HubSpot Content Hub, AddEvent, LiveIntent, SEO tooling) to offer integrated digital campaigns, audience retargeting, and lifecycle marketing for advertisers seeking measurable performance.