Acquisition Upsell Following The Martin Group acquisition in May 2026, there is a clear opportunity to cross-sell integrated marketing services across the combined platform, expanding from creative brand work into media, PR, data and insights, and production to existing Mr. Smith clients.

Enterprise Value Mr. Smith clients represent high enterprise value relationships (2.5T+ in combined value through partners), suggesting potential for larger scope projects, ongoing retainers, and strategic brand programs that align with growth-stage and corporate customers.

Brand Systems Demand With expertise across Brand Systems, Content, Digital Platforms, and Experience Design, there is an opportunity to package end-to-end brand modernization and digital experience revamps for startups and growth companies seeking cohesive, senior-led creative leadership.

Geographic Reach Headquartered in Buffalo with access to Martin Group offices in Buffalo, Rochester, Albany, and NYC enables targeted expansion into additional regional markets and potential multi-office campaigns for national brands.

Awards & Partnerships 60+ industry awards and existing client relationships with notable brands like Delaware North, Labatt USA, Seagram's Escapes, Rich Products, and Girl Scouts of Western New York signal credibility to win larger, diverse projects and expand into related industries.