Mr. Smith
Advertising ServicesNew York, United States11-50 Employees
Mr. Smith is a brand strategy and content studio operating as a division of The Martin Group, with a base in Buffalo, New York. Founded in 2013 and later acquired in 2026, the firm provides senior-led creative work across four capability areas: Brand Systems, Content and Social, Digital Platforms, and Experience Design, serving startups, in-house teams, and growth-stage companies. The organization emphasizes aligning brand intent with audience perspectives to deliver strategy, content, and experiences that connect on both sides. As part of The Martin Group, clients gain access to a broader integrated platform with capabilities in media, public affairs, data and insights, and production, supported by offices in multiple cities. Recent client relationships include Delaware North, Labatt USA, Seagram's Escapes, Rich Products, and the Girl Scouts of Western New York, reflecting a regional footprint and experience with diverse brands. The acquisition in 2026 is noted as a recent development, situating Mr. Smith within a larger, multi-disciplinary agency network.