MRI-Simmons Employee Directory

Market ResearchNew York, United States51-200 Employees

MRI-Simmons is a market research firm in New York City focused on the American consumer, with a history spanning more than six decades. It builds its datasets using address-based probabilistic sampling to produce a nationally representative view of the US population, while maintaining privacy-compliant data. The data supports consumer profiling, media planning, data enrichment, and activation, enabling organizations to base decisions on representative insights.

The Catalyst platform serves as an insights and activation engine built on this data, offering modules that cover profiling through digital activation with a transparent, self-service experience. In 2026, MRI-Simmons expanded partnerships, including a collaboration with Experian to bring its audience segments to Experian's data marketplace.

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