Strategic Partnerships MSI Viking has expanded via strategic partnerships with Hexagon AB and training providers, and acquisitions like Master Gage & Tool Co. and Inspec. This creates cross-sell opportunities across metrology hardware, calibration services, and automation solutions for automotive, aerospace, medical, and education clients. Target audiences include shops already using Hexagon or MG&T products, as well as companies seeking integrated measurement and automation ecosystems.

Service as Revenue Their ISO 17025 A2LA accredited calibration and on-site lab/dimensional inspection services enable recurring revenue through service contracts, calibration programs, and maintenance packages. Great for targeting regulated industries and customers seeking compliance-driven metrology support.

Automation Upsell An in-house engineering team delivering custom automation, machine vision, and robotics solutions provides opportunities to upsell sensors, vision systems, and integration services, especially when paired with Hexagon’s software and automation stack.

Regional Footprint Based in Greenville, SC, MSI Viking sits in a growing manufacturing corridor with automotive, aerospace and medical suppliers. Their expanded footprint via acquisitions and partnerships offers local sales and after-sales coverage and faster response times for maintenance and calibration services.

Training Channel Partnership with QC Training Services signals a channel for metrology and quality training, enabling cross-selling of training subscriptions, operator certifications, and customer onboarding for calibration and automation solutions.