Regional focus Target organizations in Croatian and regional markets that require IT services for development, integration and support of business information systems, leveraging mStart’s experience from large industry projects and ForteNova Group backing.

Industry scope Position to win deals in agriculture, manufacturing and retail sectors where mStart has proven processes and capabilities, emphasizing optimization of technology investments and value-added services.

Mid-market growth Leverage revenue in the $1M–$10M range to pursue mid-market clients seeking scalable IT solutions, offering end-to-end services from implementation to ongoing support.

Talent leverage Highlight a skilled workforce with a high proportion of educated staff to reassure potential clients about delivery quality, complex integrations, and long-term maintenance capabilities.

Strategic partnerships Explore collaborations with enterprises aligned to ForteNova Group ecosystems and related IT services providers, to access larger deals, cross-sell capabilities and shared go-to-market opportunities.