Market Expansion AppLovin's recent entry into non-gaming markets such as e-commerce and connected TV presents an opportunity to offer tailored advertising solutions that cater to these sectors, helping them optimize their ad campaigns and reach target audiences effectively.

Privacy Compliance With ongoing investigations into user privacy practices, there is a demand for privacy-centric advertising technologies. Providing solutions that ensure data compliance and transparent consumer data handling can position your offerings as essential for safeguarding brand reputation.

Self-Service Platform The launch of AppLovin's self-service platform indicates a shift toward more autonomous advertising management. Sales efforts could focus on providing tools or integrations that enhance ease of use and functionality for self-serve advertisers across various digital channels.

Strategic Acquisitions AppLovin's acquisition of ByteDance assets and potential expansion into TikTok's US business suggest a focus on social media and video advertising. Opportunities exist in delivering innovative ad formats or targeted content solutions for social media platforms.

Integration Opportunities The development of apps for platforms like Shopify highlights a vertical integration strategy. Business development initiatives can target e-commerce merchants and app developers looking to seamlessly connect advertising platforms with e-commerce and content management systems.