MSW Research Employee Directory

Market ResearchNew York, United States51-200 Employees

MSW Research is a full-service market research agency based in Westbury, New York, offering foundational strategy, creative development, and quantitative forecasting alongside ongoing performance and brand health tracking. The firm emphasizes understanding the attitudes and behaviors that drive brand growth, using a combination of proprietary measures and evidence-based methods to inform decision-making for marketing and advertising efforts. Its work targets brands and marketers seeking scalable, data-driven insights to guide creative partnerships and improve advertising effectiveness across media. The company operates in the market research industry and has a multidepartment approach that includes modeling, forecasting, and measurement solutions, supported by a long history of data resources. A recent development includes the launch of a new pricing model for its Creative Gauge AI platform, announced in early 2026.

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