CDP Opportunity MullenLowe Profero co-launched Fuse, a first-party data platform with Acxiom in 2021, signaling readiness for data-driven personalization; prospect opportunities include CDP-enabled CRM and cross-channel experiences for enterprise brands seeking ROI through targeted marketing.

Global Network Access As part of MullenLowe Group and the IPG family, the agency can tap into 65+ markets and 90+ agencies, enabling cross-border campaigns and multi-brand opportunities; strategic play is to co-pitch with sister agencies for multinational clients.

Digital CX Focus The firm emphasizes customer experience through digital content, platforms and CRM, with client work across Harley-Davidson, NHS, HSBC, Etihad, Diageo and others; sales angle: offer end-to-end CX transformation, CRM lifecycle programs and digital platform optimization.

Tech and Compliance Tech stack includes OneTrust, Google Analytics/Tag Manager, Backbone.js and PHP, underpinned by privacy and security controls (X-XSS-Protection); value prop to clients: robust analytics, secure data handling and scalable digital experiences.

Leadership Growth Leadership change in early 2022 aims to grow existing business across the agency portfolio; use as entry point to upsell expanded services with current clients and pursue new logos within the network.