Strategic Partnerships Leverage MSAA’s role as a founding member of the MS Coalition and its national reach to propose joint awareness campaigns, sponsorships, and collaborative fundraising programs with corporate partners and healthcare organizations.

Digital Engagement MSAA’s active online presence, recent awards for digital health initiatives, and heavy use of technology suggest opportunities to upsell digital marketing, content sponsorships, webinar platforms, and CRM-driven donor engagement tools.

Fundraising Expansion With a $25–50M revenue profile and successful fundraising events like the Improving Lives Benefit, propose scalable event management solutions, donor relationship software, and peer-to-peer fundraising enhancements.

Programmatic Services MSAA provides critical services (safety equipment, cooling devices, helpline). Explore partnerships to supply assistive technologies, equipment provisioning platforms, and logistics or fulfillment services for program delivery.

Brand Excellence Multiple recent awards and BBB/GuideStar accolades indicate value in premium communications, content production, and campaign analytics offerings to elevate visibility and impact reporting for donors and partners.