Local Market Presence Murray Lighting & Electrical Supply Co. operates from a single brick-and-mortar location in Detroit, Michigan, indicating a strong local presence with potential for expanding regional customer base and community engagement opportunities.

Diverse Product Offering The company supplies a wide range of electrical and lighting products, including high-demand items like LED bulbs and panelboards, suggesting opportunities for cross-selling comprehensive solutions to contractors and institutional clients.

Growth Potential With annual revenue under 1 million dollars and a small team, there is significant potential for revenue growth through targeted outreach to local contractors, builders, and electrical projects in the Detroit area.

Technology Utilization Utilizing various digital tools like Google Analytics and Tag Manager indicates an investment in online marketing and data-driven sales strategies, which can be leveraged for targeted digital campaigns to drive more customer engagement.

Competitive Positioning While operating in a competitive wholesale building materials industry, Murray Lighting can capitalize on its longstanding local reputation and tailored product offerings to differentiate itself from larger distributors and attract niche markets.