Insights

Expanding European Footprint MuscleFood has demonstrated consistent growth since its launch in 2012, expanding into new territories across Europe. This indicates an increasing market presence and an opportunity to offer additional regional or localized products and services to meet rising demand.

Health and Fitness Focus With recent partnerships like the RAF Central Fund and collaborations with fitness-focused brands such as PureGym, MuscleFood is positioning itself as a key supplier for health-conscious consumers and fitness enthusiasts, suggesting potential for cross-promotional campaigns and personalized nutrition plans.

Strong Customer Loyalty Having served over 2.3 million customers and receiving awards like Specialist Online Retailer of the Year, MuscleFood has cultivated a loyal customer base, enabling upselling of premium products, subscription services, and targeted marketing campaigns.

Product Promotion Strategies The company's recent promotional campaigns, including Black Friday deals and bundled offers at highly competitive prices, suggest opportunities to develop exclusive deals, loyalty discounts, or subscription packages that can drive repeat purchases and increased order sizes.

Leveraging Technology Stack Utilizing a tech stack that includes platforms like Amazon S3 and Shop Pay indicates efficient e-commerce infrastructure, opening avenues to introduce innovative digital marketing strategies, personalized shopping experiences, and expanded online payment options to optimize sales conversions.

MuscleFood Tech Stack

MuscleFood uses 8 technology products and services including Amazon S3, Prototype, Trustpilot, and more. Explore MuscleFood's tech stack below.

  • Amazon S3
    Content Delivery Network
  • Prototype
    Javascript Frameworks
  • Trustpilot
    Online Review Management
  • Shop Pay
    Payment Processing
  • American Express
    Payment Processing
  • Tailwind CSS
    UI Frameworks
  • Google Plus
    Widgets
  • Facebook
    Widgets

Media & News

MuscleFood's Email Address Formats

MuscleFood uses at least 1 format(s):
MuscleFood Email FormatsExamplePercentage
First.Last@musclefood.comJohn.Doe@musclefood.com
63%
LastFirst@musclefood.comDoeJohn@musclefood.com
19%
First@musclefood.comJohn@musclefood.com
11%
FirstLast@musclefood.comJohnDoe@musclefood.com
7%

Frequently Asked Questions

Where is MuscleFood's headquarters located?

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MuscleFood's main headquarters is located at Park Lane Business Centre, Park Lane Nottingham, Nottinghamshire NG6 0DW, GB. The company has employees across 3 continents, including EuropeAsiaNorth America.

What is MuscleFood's official website and social media links?

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MuscleFood's official website is musclefood.com and has social profiles on LinkedInCrunchbase.

What is MuscleFood's NAICS code?

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MuscleFood's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does MuscleFood have currently?

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As of October 2025, MuscleFood has approximately 201 employees across 3 continents, including EuropeAsiaNorth America. Key team members include Ceo & Owner: N. P.Head Of Hr Consultant: J. G. A. C.Head Of Growth Marketing: C. H.. Explore MuscleFood's employee directory with LeadIQ.

What industry does MuscleFood belong to?

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MuscleFood operates in the Technology, Information and Internet industry.

What technology does MuscleFood use?

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MuscleFood's tech stack includes Amazon S3PrototypeTrustpilotShop PayAmerican ExpressTailwind CSSGoogle PlusFacebook.

What is MuscleFood's email format?

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MuscleFood's email format typically follows the pattern of First.Last@musclefood.com. Find more MuscleFood email formats with LeadIQ.

How much funding has MuscleFood raised to date?

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As of October 2025, MuscleFood has raised $12M in funding. .

When was MuscleFood founded?

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MuscleFood was founded in 2012.

MuscleFood

Technology, Information and InternetUnited Kingdom201-500 Employees

We may have started small, but we’ve always had very big ideas, like totally changing the way people buy healthy food online. We launched in 2012 and we just haven’t stopped, a years’ worth of achievements always seems more like three at MuscleFood. Our customers are now our biggest advocates, and we’ve made 2.3m of them happy since 2012. We’ve even launched in new territories throughout Europe.

We're determined to be the best online healthy food retailer in Europe, and for that, you need to be driven. You need to be bold enough to try new things, and smart enough to see them through. You need to really care about people, and have a lots of fun while you’re doing it.

Winners: The Grocers, Specialist Online Retailer of the Year - 2018

Section iconCompany Overview

Headquarters
Park Lane Business Centre, Park Lane Nottingham, Nottinghamshire NG6 0DW, GB
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2012
Employees
201-500

Section iconFunding & Financials

  • $12M

    MuscleFood has raised a total of $12M of funding over 1 rounds. .

  • $1M$10M

    MuscleFood's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $12M

    MuscleFood has raised a total of $12M of funding over 1 rounds. .

  • $1M$10M

    MuscleFood's revenue is estimated to be in the range of $1M$10M

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