Large dealer network Leverage the high traffic of 350 registered dealers per Tuesday and 72% average in-lane sales to propose exclusive consignor programs, tiered marketing packages, and preferred partner relationships to maximize turnover and margins.

Full-service capabilities Position MCAA as a one-stop auction partner with on-site ASE mechanics, post-sale inspections, condition reports, transportation coordination, floor planning access, and rapid online posting to attract lenders, fleets, and dealers seeking efficiency and reduced rehab costs.

Technology leverage Utilize the existing tech stack (WordPress, Salesforce, Pardot, Google Analytics) to craft targeted campaigns for dealers and consignors, promote auction app usage, and deliver data-driven insights to improve retention and new account acquisitions.

Financial opportunities Offer floor planning collaboration and flexible financing through multiple lenders to attract more consignors and buyers, expanding customer finance options can drive higher lot turnover and deal size.

Regional advantage Capitalize on Tennessee roots, local partnerships, and in-house marketing to tailor region-specific promotions, events, and community engagement that can convert nearby dealer groups and independent stores into repeat consignors.