Insights

Growth Opportunity Leverage Musician's Friend strong catalog reach and multiple US locations to upsell bundled gear and exclusive bundles to professional and hobbyist musicians, highlighting fast delivery and extensive product selection to increase average order value.

GM Expansion With a new general manager appointed in May 2026, target initiatives to optimize frontline sales, improve cross-sell across categories, and push performance marketing partnerships to drive incremental sales.

Promotions Engine capitalize on their history of large-scale sales events (Guitar Fest, Labour Day sales, Rocktober-like campaigns) to coordinate partner promotions, limited-time bundles, and influencer-backed campaigns to accelerate seasonal revenue.

Digital Maturity Utilize the existing tech stack (Adobe Experience Cloud, Salesforce, SEMrush, OpenAI) to deploy personalized shopping experiences, targeted retargeting, and AI-powered product recommendations to lift conversion and loyalty.

Partnership Value Position Musician's Friend as a channel partner for instrument brands seeking broad U.S. reach; propose co-marketing plans, exclusive launches, and dealer programs to grow brand visibility and drive incremental wholesale and retail revenue.

Similar companies to Musician's Friend

Musician's Friend Tech Stack

Musician's Friend uses 8 technology products and services including Criteo, Microsoft Advertising, Salesforce, and more. Explore Musician's Friend's tech stack below.

Media & News

Musician's Friend's Email Address Formats

Musician's Friend uses at least 4 email formats:
Musician's Friend Email FormatsExamplePercentage
First.Last@musiciansfriend.comJohn.Doe@musiciansfriend.com
78%
FLast@musiciansfriend.comJDoe@musiciansfriend.com
15%
Last@musiciansfriend.comDoe@musiciansfriend.com
5%
FirstLast@musiciansfriend.comJohnDoe@musiciansfriend.com
2%

Frequently Asked Questions

What is Musician's Friend's phone number?

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You can contact Musician's Friend's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Musician's Friend's official website and social media links?

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Musician's Friend's official website is musiciansfriend.com and has social profiles on LinkedIn.

How much revenue does Musician's Friend generate?

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As of August 2026, Musician's Friend's annual revenue is estimated to be $100M - $250M.

What is Musician's Friend's SIC code and NAICS code?

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Musician's Friend's SIC code is 5736 - Musical Instrument Stores and NAICS code is 44-45 - Retail Trade.

How many employees does Musician's Friend have currently?

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As of August 2026, Musician's Friend has approximately 304 employees across 5 continents, including North America, Asia and Africa. Key team members include Chief Executive Officer And President: R. B., Chief Executive Officer: S. B. and Chief Technology Officer: D. B. Explore Musician's Friend's employee directory with LeadIQ.

What industry does Musician's Friend belong to?

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Musician's Friend operates in the Retail industry.

What technology does Musician's Friend use?

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Musician's Friend's tech stack includes Criteo, Microsoft Advertising, Salesforce, Adobe Experience Cloud, Microsoft 365, OpenAI, SEMrush and Piwik PRO Core.

What is Musician's Friend's email format?

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Musician's Friend's email format typically follows the pattern of First.Last@musiciansfriend.com. Find more Musician's Friend email formats with LeadIQ.

When was Musician's Friend founded?

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Musician's Friend was founded in 1983.
Musician's Friend logo

Musician's Friend

RetailCalifornia, United States201-500 Employees

Musician's Friend is a United States-based retailer in the music gear industry, with its corporate headquarters in Westlake Village, California, and a street address at 5795 Lindero Canyon Road, Westlake Village, CA 91362. The company operates a 700,000-square-foot distribution center in Kansas City, Missouri, and maintains support centers in Salt Lake City, Utah, and Indianapolis, Indiana, including a call center in Salt Lake City. It emphasizes a custom-tailored shopping experience, offering a broad selection of gear, resources to help customers choose gear, and a community that can answer questions. The business was founded in 1983 by Rob and DeAnna Eastman, who started the company in their garage after securing a $5,000 loan and produced its first catalogs focused on rock-band gear, contributing to early growth as one of the first catalog marketers in the field. Musician's Friend operates online at musiciansfriend.com to reach customers and support its physical locations.

Section iconCompany Overview

Phone number
SIC Code
5736 - Musical Instrument Stores
NAICS Code
44-45 - Retail Trade
Founded
1983
Employees
201-500

Section iconFunding & Financials

  • $100M - $250M

    Musician's Friend's revenue is estimated to be in the range of $100M - $250M

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