Insights

Customer Service Excellence Sweetwater has recently been recognized as one of the top US companies for customer service and among the global top 100 inspiring workplaces, highlighting its strong emphasis on customer satisfaction and employee engagement which can be leveraged to promote premium service packages and loyalty programs.

Expansion and Hiring With recent plans to increase headcount by over 100 seasonal employees and hosting job fairs, there is an opportunity to introduce new sales channels and expand product offerings tailored to seasonal demand and workforce growth needs.

Partnership Collaborations Strategic alliances with brands like Sennheiser, Edge Sound Research, and the Save The Music Foundation suggest openness to new sound technology integrations and educational initiatives, presenting avenues for innovative product bundles and branded experiences.

Market Positioning Operating within the highly competitive music gear industry with a revenue range in the billions and a personalized, family-oriented culture positions Sweetwater well to target high-end and professional musicians interested in premium, trusted brands with tailored solutions.

Technological Style Utilizing advanced tech stacks such as Vue.js, Datadog, and Prometheus indicates a focus on a seamless online shopping experience, which can be enhanced with new digital tools or exclusive online content to increase customer engagement and cross-sell opportunities.

Sweetwater Tech Stack

Sweetwater uses 8 technology products and services including jsDelivr, Prometheus, Vue.js, and more. Explore Sweetwater's tech stack below.

  • jsDelivr
    Content Delivery Network
  • Prometheus
    Data Management
  • Vue.js
    Javascript Frameworks
  • yepnope.js
    Javascript Frameworks
  • C++
    Programming Languages
  • Datadog
    Real User Monitoring
  • X-Content-Type-Options
    Web & Portal Technology
  • Symfony
    Web Frameworks

Sweetwater's Email Address Formats

Sweetwater uses at least 1 format(s):
Sweetwater Email FormatsExamplePercentage
First_Last@sweetwater.comJohn_Doe@sweetwater.com
95%
FLast@sweetwater.comJDoe@sweetwater.com
3%
FirstLast@sweetwater.comJohnDoe@sweetwater.com
1%
First@sweetwater.comJohn@sweetwater.com
1%

Frequently Asked Questions

Where is Sweetwater's headquarters located?

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Sweetwater's main headquarters is located at 5501 US Highway 30 W, Fort Wayne, IN 46814, US. The company has employees across 5 continents, including North AmericaAsiaAfrica.

What is Sweetwater's phone number?

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You can contact Sweetwater's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Sweetwater's official website and social media links?

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Sweetwater's official website is sweetwater.com and has social profiles on LinkedInCrunchbase.

How much revenue does Sweetwater generate?

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As of October 2025, Sweetwater's annual revenue is estimated to be $806M.

What is Sweetwater's NAICS code?

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Sweetwater's NAICS code is 71113 - Musical Groups and Artists.

How many employees does Sweetwater have currently?

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As of October 2025, Sweetwater has approximately 1.6K employees across 5 continents, including North AmericaAsiaAfrica. Key team members include Vice President Of Distribution: D. N.Vice President Transportation: P. S.Executive Vice President And Chief Marketing Officer: D. S.. Explore Sweetwater's employee directory with LeadIQ.

What industry does Sweetwater belong to?

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Sweetwater operates in the Musicians industry.

What technology does Sweetwater use?

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Sweetwater's tech stack includes jsDelivrPrometheusVue.jsyepnope.jsC++DatadogX-Content-Type-OptionsSymfony.

What is Sweetwater's email format?

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Sweetwater's email format typically follows the pattern of First_Last@sweetwater.com. Find more Sweetwater email formats with LeadIQ.

When was Sweetwater founded?

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Sweetwater was founded in 1979.
Sweetwater

Sweetwater

MusiciansUnited States1001-5000 Employees

Since 1979, Sweetwater has been committed to giving music makers the ultimate shopping experience. Whether our customers are buying their first guitar or building their dream studio, we're committed to being a music gear retailer they can trust.

When you come to work at Sweetwater, you are immediately immersed in a culture that is centered on one mantra: "Do what's right for the customer." And while we're all busy pressing toward that goal, the same holds true regarding the environment we provide for our employees. We have an awesome time working in great surroundings, earning competitive wages, enjoying excellent perks, and living in a great area. We strive to do the right things to facilitate a culture that is not only high performance, but also one that's stimulating and fun to be a part of.

Even with Sweetwater's remarkable growth, the workplace maintains a "small company" feel and a personalized, family-oriented philosophy. From the daily work environment to special occasions, we're always focused on doing what is right for our employees.

Take a virtual tour to see our campus: http://www.sweetwater.com/tour/

Section iconCompany Overview

Headquarters
5501 US Highway 30 W, Fort Wayne, IN 46814, US
Phone number
NAICS Code
71113 - Musical Groups and Artists
Founded
1979
Employees
1001-5000

Section iconFunding & Financials

  • $1B$10B

    Sweetwater's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Sweetwater's revenue is estimated to be in the range of $1B$10B

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