Niche Market Focus Must Not Sleep Games specializes in both board and video games, indicating opportunities to target niche gaming communities and specialized retail or digital distribution channels interested in unique and creative gaming experiences.

Emerging Developer With a small team and revenue under one million dollars, the company presents potential opportunities for partnerships, investment, or licensing deals to support growth and product expansion.

Digital Engagement Utilizing platforms like Google Analytics, Facebook, and Twitter suggests an emphasis on digital marketing, providing avenues to collaborate on social media campaigns or data-driven outreach initiatives to boost visibility.

Product Diversification The development of both a physical board game and a side-scrolling video game offers a pathway to cross-promote products or co-develop marketing strategies tailored to different gaming segments.

Potential for Growth Aligning with comparable successful companies and exploring opportunities in indie gaming or boutique board games can open avenues for sales expansion, distribution partnerships, or participation in gaming expos to increase market penetration.