Strategic Fit Muuv Labs, now a Vi Company after a merger, offers an end-to-end innovation lab that combines behavioral psychology, kinesiology, and data-driven product development, positioning them as a strategic partner for wellness brands seeking faster, cost-effective product innovation and digital transformation.

Client Roster Their notable clients such as 24 Hour Fitness, Anytime Fitness, Self Esteem Brands, The Bar Method, and Walmart Athletic Works indicate access to large-scale, multi-location fitness brands, suggesting sales opportunities in enterprise wellness partnerships and scalable digital solutions.

Revenue Signal Current revenue is under one million, signaling a growth-ready profile with potential for higher-value engagements through expanded digital services, platforms, or post-merger integrations leveraging Vi Company resources.

Technology Enablement Muuv Labs emphasizes digital transformation and digital enablement, offering product discovery, digital ecosystem improvements, and full-stack services, which aligns with sales opportunities around modernization, data-driven product strategy, and scalable technology implementations for wellness brands.

IP and Partnerships A portfolio of modular IP and a consortium of strategic partners enable rapid, cost-effective solutions and access to postdoctoral research and distribution channels, presenting upsell or cross-sell opportunities for clients seeking repeatable, reusable innovations and broader market reach.