Muuv Labs

Wellness and Fitness ServicesTexas, United States2-10 Employees

Muuv Labs is a wellness and fitness services company based in Austin, Texas. It operates as a full innovation lab that combines user research, data analysis, and a multidisciplinary team to help health and wellness brands develop new products and bring them to market more efficiently and cost-effectively. The firm positions itself as a conduit for rapid product development, digital transformation, and targeted digital services, supported by partnerships and an intellectual property portfolio that enable rapid delivery and scalable solutions. Muuv Labs previously merged with Vi Labs and now operates as a Vi Company, reflecting a broader collaboration within the wellness technology space. The client roster includes established fitness and wellness brands, such as 24 Hour Fitness, Anytime Fitness, Self Esteem Brands, and The Bar Method, among others, indicating a focus on partners seeking customer-centric, data-informed innovation and digital enablement within the health and fitness industry.

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