MY 12 STEP STORE Email Format
RetailCalifornia, United States2-10 Employees
MY 12 STEP STORE is a small retail business based in West Hollywood, California, focused on recovery-oriented gifts and books for people involved in 12-step programs. The product lineup includes medallions, books, and cards, along with proprietary items such as speaker water and recovery mints. The company originated in Hollywood in 2003, founded by RJ Holguin, expanded online, and later established its current West Hollywood location, continuing to be a recognized presence in the recovery community. Its customer base comprises individuals in recovery and their supporters, covering programs addressing alcohol, narcotics, love, food, and co-dependency. In addition to retail, the business donates proceeds to local rehabs and organizations, collaborates with sponsors to offer scholarships, and hosts events to engage the recovery community, while maintaining an active social media presence.