Growth in Wellness Services My Blooming Health has expanded its offerings in 2023 to include IV hydration and vitamin therapy, indicating a strong consumer demand for diverse wellness treatments and creating opportunities to upsell or bundle these new services with existing health and lab services.
Educational Institution Collaboration The recent partnership with Granite City Community Unit School District #9 for COVID-19 testing showcases potential for expanding B2B sales in institutional markets such as schools, corporate wellness programs, and healthcare facilities looking for reliable mobile testing solutions.
Market Positioning Operating within the wellness and fitness services industry with revenues between 1 million and 10 million, My Blooming Health targets small to mid-sized organizations and individuals, providing tailored services that meet the convenience-driven needs of modern consumers, presenting opportunities for targeted marketing and service expansion.
Technology Leverage Utilizing a tech stack that includes AWS, Facebook Pixel, and website builders, the company demonstrates an understanding of digital engagement strategies, which can be leveraged to enhance outreach efforts, generate leads, and personalize marketing campaigns for specific customer segments.
Potential B2B Opportunities With its focus on mobile phlebotomy, employee wellness, and testing services, My Blooming Health is well-positioned to partner with corporations, healthcare providers, and educational institutions seeking convenient, compliant health solutions, opening avenues for long-term contracts and service diversification.