Niche Skin Care Target a small, specialized market of patients and survivors dealing with very dry skin from medical treatments, positioning My Girls Skin Care as a premium, plant-based option in oncology supportive care.

oncology collaborations Leverage the alignment with breast cancer care by proposing partnerships with cancer centers, treatment clinics, and patient advocacy groups to provide non-toxic, moisturizing products as part of supportive care kits.

Direct to Consumer Capitalize on a lean team and online presence by expanding DTC channels, performance marketing, and educational content to drive trial and repeat purchases, using existing tech stack such as Google Ads and Klaviyo.

Clinical Validation Highlight plant-based, non-toxic formulation as a differentiator; pursue small-scale clinical or dermatologist endorsements to build credibility and open up retail and hospital-based distribution channels.

Strategic Revenue With revenue under one million, explore partnerships with larger skincare distributors or cosmeceutical retailers (in line with competitors) to accelerate scale while maintaining a focus on sensitive-skin patients under medical treatment.