Market focus Target the Dutch urban mobility and parking tech sector. My Way operates in Amsterdam and addresses city parking challenges, suggesting potential expansion to similar European markets with congested city centers and high parking friction.

Funding readiness With a reported revenue range of 1M-10M and funding of 2.8M, the company shows financial viability and growth ambition, making them a more investable partner for partnerships, pilots, or bundled mobility solutions.

Tech stack Leverage their emphasis on performance and user experience through technologies like HTTP/3, Vercel, Cloudflare Bot Management, and Mautic for marketing. This indicates openness to modern, scalable solutions and potential needs for analytics, bot protection, and fast web delivery.

Growth potential Small-to-mid sized team (11-50 employees) suggests agility and room for fast piloting of new parking or mobility services, APIs, and integrations with city datasets, parking operators, or payment providers.

Partnership fit Potential alignment with parking, fintech, and smart city players in similar markets (NOWO, NOS, ONI, lyntia, Wij zijn MEO). Position My Way as a strategic partner for joint go-to-market, channel partnerships, or integrated mobility platforms.