OTT Platform Modernization NOWO's Nowo TV OTT history and prior use of AWS Elemental and DRM partnerships position it to modernize streaming infrastructure; opportunity to provide DRM, transcoding, CDN, and multiscreen delivery to strengthen Nowo TV and future DIGI group initiatives.

DIGI Group Opportunity NOWO's integration into the DIGI group creates cross-sell potential for network capacity, cloud services, security, and OTT content solutions across DIGI's footprint in Portugal and Europe.

Analytics and Ads NOWO already utilizes Facebook Pixel and Google Search Console, signaling readiness for advanced analytics, data-driven marketing, and CRM integrations to improve customer acquisition and retention.

Cloud and Colab With Microsoft 365 in use, there is an opening to upsell enhanced security, cloud hosting, and enterprise collaboration tools across NOWO and other DIGI entities to boost productivity and governance.

Streaming Security Past DRM-enabled streaming collaborations suggest a sweet spot for DRM licensing, streaming delivery optimization, and edge/CDN partnerships to improve OTT monetization for Nowo TV.