Cost Savings Position MyECheck as a cost-effective alternative to traditional credit card processing with faster settlement (1-3 seconds) and lower processing fees, appealing to SMBs looking to reduce payment processing expenses.

High Approval Leverage the high approval rates of eChecks on the MyECheck platform (often above 90%) to target merchants with higher denial rates from card processors, including sectors with thin margins or card-not-present transactions.

Rapid Settlement Highlight FedLine connectivity and direct settlement with partner banks to CFOs and controllers seeking immediate clearing and improved cash flow for online merchants and marketplaces.

Growth Momentum Capitalize on the recent and ongoing growth in eCommerce and payments by aligning with merchants expanding digital payments, including mobile and omnichannel strategies via eMobile Pay and integrations.

Risk & Liability Promote full liability coverage for approved transactions as a differentiator to risk-averse merchants, emphasizing protection against returned checks and fast reimbursement timelines.