Sponsorship Backbone MyFavorito operates a fan-empowered sponsorship and community activation platform targeting sports clubs and associations, presenting a recurring opportunity to upsell branded sponsorship packages, loyalty programs, and fan engagement modules to small clubs and regional teams.

Strategic Partnerships Recent and ongoing partnerships with clubs and organizations in Germany and the UK, plus airport/rail sponsorship pilots, indicate a path to scale through multi-market collaborations and co-branded campaigns that can be monetized via sponsor commitments and revenue sharing.

Tech Enablement Technology stack includes analytics, CRM, email, and engagement tools (Mixpanel, iCIMS, AWS, Intercom, GTM, Piwik PRO), enabling data-driven sponsorship activations, audience segmentation, and performance measurement that can be packaged as a sellable value proposition to sponsors.

Revenue Levers Current revenue is under one million with relatively lean headcount, implying opportunities to upsell premium sponsorship features, loyalty point ecosystems, and partner offers to existing clubs, as well as regional expansions into new leagues and markets.

Market Traction Active cases across multiple countries and club sizes, plus a recent rail sponsorship pilot, suggest a scalable model with room to upsell into larger brands seeking measurable sponsor activation and fan-driven experiences.